Abdulsamad Mohammed Ugonoh, by House of TBD
A Constructive Review of the Wavy Collection by House of TBD
By Dimeji Alara
The Wavy Collection by House of TBD, created by visionary designer Abdulsamad Mohammed Ugonoh, presents a vibrant array of fashion pieces that celebrate African heritage through bold prints and traditional textiles. Emphasizing quality Ankara fabric, the collection resonates with a strong cultural identity and showcases the designer’s commitment to merging contemporary aesthetics with timeless heritage. While visually compelling and culturally significant, there are opportunities for refinement that could elevate its overall impact.
Fabric Diversity and Innovation
Central to the collection is the iconic use of Ankara fabric. While its prominence powerfully reinforces a rich cultural narrative, relying exclusively on Ankara can limit the range of textures and visual dynamism. Incorporating complementary materials—such as silk, chiffon, or sustainable, eco-friendly textiles—could introduce additional depth and variety. A diverse fabric palette would not only highlight the unique beauty of Ankara but also enhance the wearability and versatility of each garment.
Silhouette Variation and Fit
The collection currently centers on classic silhouettes like fitted dresses and peplum tops, which are both flattering and elegant. However, embracing a broader range of silhouettes—such as asymmetrical cuts, relaxed fits, or avant-garde shapes—could infuse a fresh, dynamic energy into the lineup. Additionally, refining tailoring details, particularly to accommodate a wider spectrum of body types, would ensure that each piece complements natural forms while maintaining a polished, sophisticated look.
Color Palette and Print Coordination
The bold, expressive color choices capture the spirited essence of African fashion. Yet, at times, the interplay of multiple contrasting hues against the busy Ankara prints can feel overwhelming. A more curated approach—streamlining the palette or focusing on monochrome or tonal patterns—might better balance the visual impact. This would allow the intricate fabric detailing to stand out, resulting in designs that are both vibrant and refined.
Textural Contrast and Fabric Layering
Expanding the collection’s textural narrative could further elevate its appeal. By juxtaposing Ankara with materials such as sheer tulle, velvet, or denim, the collection could achieve a richer, multidimensional effect. The strategic use of contrasting textures would introduce a tactile complexity, blending traditional elements with modern innovation in a visually stimulating manner.
Sustainability and Ethical Practices
In today’s fast-evolving fashion landscape, sustainability is key. The Wavy Collection could benefit from a deeper commitment to eco-friendly practices by integrating responsibly sourced fabrics, ethical production methods, and even up cycled materials. This forward-thinking approach would not only bolster the brand’s cultural authenticity but also position House of TBD as a leader in sustainable fashion.
Accessories and Styling
While the garments in the Wavy Collection speak powerfully on their own, thoughtfully curated accessories could enhance the overall narrative. Incorporating standout pieces—such as handcrafted jewelry, distinctive footwear, or intricately designed headpieces inspired by African craftsmanship—would create a more holistic look. Such styling nuances can transform the collection, adding layers of meaning and visual intrigue to each ensemble.
Marketability and Versatility
Although the collection strongly resonates with culturally attuned audiences, introducing more versatile, everyday pieces could broaden its appeal. Including ready-to-wear options like casual Ankara dresses, skirts, and blouses would cater to a wider demographic—from working professionals to casual fashion enthusiasts—without diluting the collection’s unique aesthetic.
Conclusion
Overall, the Wavy Collection is a bold testament to Abdulsamad Mohammed Ugonoh’s passion for celebrating African heritage through modern design. The vibrant use of Ankara fabric and the clear cultural nods are undeniable strengths. With strategic enhancements in fabric diversity, silhouette experimentation, and overall cohesion, the collection is poised to become a defining hallmark of contemporary African fashion, resonating both locally and globally.
